lululemon — Fit Your Flow
 

Fall 2026 | Fashion Merchandising & Brand Strategy
 

Target Consumer: Women seeking better-fitting denim, especially those experiencing waist-to-hip fit issues, including students, young professionals, and active consumers.
 

Sales Potential: Projected $12.88 million in U.S. direct sales over six months, equivalent to approximately 0.20% of lululemon's FY2025 U.S. revenue if fully incremental.
 

Product Collection: 10 denim styles, featuring 3 innovative waistband designs that prioritize fit, comfort, and movement.
 

Retail Distribution: Launch across 40 U.S. stores, e-commerce, and 6 campus pop-ups.
 

Launch Strategy: A community-first launch featuring a line-dancing event, denim try-ons, smoothie bars, and customer feedback sessions.
 

Marketing Strategy: Campus collaborations, social media campaigns, influencer partnerships, and denim trade-in incentives.
 

Financial Planning: Excel-based assortment planning and six-month sales forecasting, targeting a 65% sell-through rate with a 55% markup.